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Benefits and business savings
Employee Benefits and Cost-Savings Company
Fullpilot helped an employee benefits and cost-savings company test multiple local business verticals.
Outcome
The campaign helped identify where the offer had traction and where targeting needed refinement.
What We Tried
- Offering employee benefits without traditional insurance costs.
- Framing the offer around business-owner savings.
- Testing local and trade-specific list segments.
- Using association and industry-list targeting.
What Fullpilot Did
- Built trade-specific lists across local business categories.
- Tested different entry points for a complex savings offer.
- Compared industry-affiliation messaging against direct cost-savings messaging.
- Used early campaign signal to refine future targeting.
What Happened
- Performance varied by list quality and market.
- The work was most useful as a market-testing case study.
- Fullpilot helped separate promising categories from weaker fits before scaling.
Next Step
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